Mid - Century Modern - A Style That Never Left

From hosting its own biannual Modernism week to inspiring shows like HGTV’s Desert Flippers, Palm Springs has become well known for its love affair with Mid-Century Modern design and for good reason.

Abernathy Residence by William F Cody, 1962 // image credit: Jake Holt

Abernathy Residence by William F Cody, 1962 // image credit: Jake Holt

Historically, Palm Springs has attracted a huge range of stars, including Liberace, Elvis Presley, Frank Sinatra, Nat King Cole, Walt Disney, Leonardo DiCaprio and more. It’s warm weather, palm tree lined streets and close proximity to LA make it the perfect getaway for celebrities looking for some peace and quiet.  The frequent celebrity visitors helped make Palm Springs fashionable during the 1950’s and attracted visitors from all over the world.  Today, tourism is the leading industry in Palm Springs, generating $1 billion in tax revenues in 2017.

Early celebrity visitors stayed at the Desert Inn, and El Mirador Hotel, opening in 1909 and 1927 respectively.  During the 1930’s and 1940’s celebrities began building second homes in Palm Springs, creating what has lovingly become known as The Movie Colony.  This tranquil neighborhood was home to Cary Grant, Dinah Shore, Van Johnson, Tony Curtis, Gloria Swanson, Jack Benny and Frank Sinatra.  Today the Movie Colony is a sought - after neighborhood known for its hip, vintage-glam hotels and cozy restaurants.

Frank Sinatra’s Twin Palms - built in the 1940’s, designed by E. Stewart Williams

Frank Sinatra’s Twin Palms - built in the 1940’s, designed by E. Stewart Williams

During the 1950’s we saw the development of the Alexander House and the Twin Palms Estates neighborhood.  These developments more than doubled the housing capacity of Palm Springs over a 10 year span.  The aptly named “Alexanders” were spearheaded by architect William Krisel.  His use of standardized building elements, non-traditional rooflines and footprints while integrating indoor with outdoor living, made the “Alexanders” affordable, appealing and highly sought after, even today! 

According to the Independent, “Inspired by the stark desert landscape and modern schools like Bauhaus and the International Style, the architects of the 1950s created in Palm Springs what is now called Desert Modernism - today it's the highest concentration of mid-century modern architecture in the world.”  During the mid 20th century era (1940-1970), there were several notable architects and builders who brought these concepts to life in Palm Springs including, Albert Frey, John Porter Clark , William Cody, David Wexler, E. Stewart Williams, William Krisel, John Lautner, and Richard Neutra just to name a few.

Frey House II, built in and around the natural environment of the San Jacinto Mountain foothills

Frey House II, built in and around the natural environment of the San Jacinto Mountain foothills

Albert Frey, (October 18, 1903 – November 14, 1998) was a Swiss-born architect is largely attributed with establishing the desert modernism style that Palm Springs is known for.  In partnership with John Porter Clark, some of Frey’s most famous buildings include The Cree House II, Frey House I and II, Loewy House, the Palm Springs Aerial Tramway Valley Station, Palm Springs City Hall, Salton Bay Yacht Club, and the Tramway Gas Station with its iconic flying wedge canopy at the foot of the entrance to the tramway, now used as a visitors center. Frey died in Palm Springs at the age of 95 and leaving behind a legacy and design style that has not only never left, but turned the city into the Mid-Century mecca that it’s known for today.


Desert Sun // Palm Springs History // Albert Frey // The Independent

Home Inspiration - Bright and Airy Kitchens

Happy Monday!  I went to a photography conference last week in Portland, OR and I'm still coming down from the high of being surrounded by so many amazing creatives.  It was truly inspiring!  To keep the day dreaming going I have rounded up a few bright and airy kitchen spaces that I love!  Although mine looks nothing like these, it is easy to incorporate elements you love from one space into your own.  I love the bright whites and mixing of hard and soft textures.  Wood with metal and leather and slight pops of color!  One day I'd love to have a little breakfast nook in my kitchen with a bookshelf next to it where I can keep magazines and cookbooks!  xo sarah

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Inspiring Space - Bright & Modern LA Loft

When I came across this home tour on design sponge I couldn't help but share it here!  To me it represents the epitome of Palm Springs style.  It's bright, airy, modern, eclectic and colorful!  I love that the space is fairly minimal in design but the use of clever pops of color in the plethora of hanging plants, accessories and pillows makes it feel warm and lived in!  The inspiration for this space was "mid century Hawaii" according to owners Jon and Nina Hans, which is clearly noticeable in the design and styling!  I'd love to get my hands on some of those gold-leafed animal plates by Waylande Gregory and the mint green bar stools by woodsmithe! And incase you missed it, check out the use of the Monstera Deliciosa leaves as place mats, such an inspired idea! xx sarah

Mr. Lyons - It's Official, We're Open!

We are beyond elated to announce the opening of our main dining salon at Mr. Lyons, the newest offering from the Foundation 10 family, taking the same attention to detail we've brought to Cheeky's, Birba and Alcazar and bringing it to a new vista on the South end of town.  

Mr. Lyons will provide you with the classic elegance of a fine dining experience from the black and white marble floors and plush velvet seating to the tableside service and we are so excited to finally be sharing it with all of you!  We have always believed in the importance of putting local small farms first which will be evident in the Mr. Lyons menu, where we give steak a conscientious modern update.  With much more to come during the next phases of opening including a casual lounge, a patio and two private dining rooms for special events, we know you'll find the space as beautiful and the food as amazing as we do!

Currently Mr. Lyons will be open Wednesday through Sunday from 5 - 10pm.  You can make reservations by calling 760 327 1551 or through using open table at www.mrlyonsps.com! 

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Don't forget to keep checking back as we share photos, food
and much more over the coming weeks!

*for all press inquiries please email us at pr@f10creative.com

photography by Sarah Dickenson

Home Inspiration - A Designer's Colorful & Cozy Home

What more could you want then a room dedicated solely to entertaining, lounging, and Sunday reading?  This incredibly beautiful and colorful space is the Atlanta home of interior designer Jayme Armour and her boyfriend.  I love the delicate balance of the dark blue hues and the softer pinks and yellows.  Not to mention the gorgeous use of wood to add an organic element to the home as both accent furniture and wall paneling.  Hopefully this is the perfect way to ease into your weekend on this sunny Friday.  If you want to see some more images check out the full feature here!  May you have plenty of time to relax with great company this weekend! Cheers! xo sarah

photography by Sarah Dorio images via 

Coachella Street Style - Weekend 1

I've seen an explosion of all things Coachella on the interwebs already and I'm beginning to experience a serious case of FOMO!  One of my favorite parts of the festival is checking out all of the amazing boho chic fashion.  It is center stage for some of the industry's hottest fashionistas including Alexa Chung, pictured here at our very own Saguaro PS, and celebrities like Kendall Jenner and model Gigi Hadid who is rocking the desert glam with her hunk of boyfriend Cody Simpson.  I'll be posting Coachella related pieces all week so keep an eye out if you aren't able to attend yourself this year!  Don't forget here in town you can also check out Tachevah Fest this Wednesday!  The doors open at 5 and you can find out more information here!  It's a great way to experience the Coachella madness without the madness! xo sarah

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